Town Crier Marketing Stratford - Business Spotlight

Stratford Shop Local Experts

SEO - Social Media - Digital Ads - Websites

Discover how we will evolve and enhance your business

Town Crier Marketing offers a wide range of easily-implementable technical and marketing solutions, purpose built to help grow your business. We partner with our clients to immediately optimize digital technology and online presence, then customize your marketing engine to produce measurable sales.

Digital Assessment

How does my business appear online for prospects looking for my products and services?  Can people find our listing when they search for what we offer?  Are we putting out consistent and engaging messaging on the right platforms and attracting qualified prospects?  Where do we start?

Town Crier Marketing will review your online digital presence, deliver a comprehensive report, and meet with you to discuss actionable tasks that can help make your business stand out online. 

Google and Facebook Review Campaign

Reviews of your business help people preview what the experience will be when they become a client.  Businesses with the most reviews get the most attention from new prospects.  Your business needs more reviews and we will help that happen with a simple campaign.

Social Media Management

When you need consistent messaging, branding and promotion coming from your social media platforms, we do that!  We enhance your brand story, understand what makes you special, work with you on how to attract your target audience, and mix up the messaging to entice them to become a customer.  Social media should increase the profile of your brand, invite people to be a part of what is happening, entertain, boost your search engine performance, sell and improve the value of your marketing efforts in terms of sales.  We cover all those bases and more with our customizable social media posting packages whether we are helping you start from scratch or augmenting your existing strategy.

• Brand story review

• Content Calendar creation

• Reposting of content to select groups and platforms for maximum exposure and SEO

• Month-end results report and tracking

Targeted Digital Campaign

Sometimes you need a Town Crier to amplify the hype around your event from the middle of town.  Our talents and tools are yours to reach a much larger audience, publicize your event to people who will want to attend, and give it the attention it deserves.  No spray and pray boosting here as we leverage multiple platforms, contain promotional budget, and get maximum exposure to the people who match the profile of your ideal prospect.  Promote your event, measure results, and start to build a demographics strategy for future promotions with your local marketing team. 

• Brand Story and Event messaging creation

• Multi-platform targeted ad campaigns

• Social Media strategy to amp up the urgency and hype leading up to the event

• Metrics, results, demographics and insight report upon campaign completion

SEO Blitz and Marketing Plan Draft

A Search Engine Optimization blitz is the most valuable once-and-done service for local businesses who drive their own social media and marketing efforts.  

We will assemble, populate and optimize the online platforms representing your business so that your social media and marketing efforts return the maximum return in investment.  From webpage performance tweaking to platform integration, syncronization of messaging and company information, identification and population of missing platforms, Google Business profile optimization and so much in between.  

Google will rank you higher, people will be able to discover you easier, and the messaging they discover when they do will encourage them to become a customer/client.

• Website Performance evaluation and Tuning

• Digital platform assembly and alignment (Google Business, Facebook, Facebook, Instagram, Shopstratford.ca etc)

• Reports:

• Baseline Report
  - Month End Results and Key Stats
  - Insight and Strategy Report
  - Key Stats Report Template
  - Customized Social Media Playbook

Hello World! Package

You know the value of Social Media for your business and would like to begin or evolve your strategy to improve results.  Not only will we ensure you have all the platforms in place and work with you to create content that engages prospects, we will show you where to put that content to also rank higher in searches, enhance messaging, add calls-to-action to fill the sales funnel, and leave you with the reports to manage, measure and improve your digital marketing game.

• Digital Platform Alignment

• Brand Story and Content Calendar Creation

• Weekly Social Media Post

• Social Media Business Marketing session

• Reports:

• Baseline Report
  - Monthly Results and Key Stats
  - Insight and Strategy Report
  - Marketing Management Report Template
  - Customized Social Media Playbook

Digital Marketing Workshops

Our small-class Digital Marketing Workshops are perfect for DIY entrepreneurs who want to help getting their online platforms working for them.  Join us at our gallery office for a walk-through of your platforms that will help you manage your online business and stand out from the crowd.  We will instruct you on the creation of a webpage, secure your branded domain name and connect it with your Google Business Profile which will help you manage and promote your business.  We will ensure you have connected meta (Facebook and Instagram,) shopstratford.ca business page, and other platforms that augment your promotion. Then, we pull the trigger on a social media post using user-friendly tools and start promoting by the end of the workshop.  Seats are limited so click here to find the next session and register online.

Town Crier Marketing Office

125 Downie St, Stratford, Ontario, N5A 1X2
519-949-8689
info@towncriermarketing.ca